Strategic Plan 2020



We listened. Thank you for helping to focus the Conservancy's 2020 Strategic Plan.

Our board of directors, and investors, grantors, corporate partners and members - all of you - are stakeholders in our continued leadership to steward one of Southern California's most diverse coastal wetlands. The 2020 Strategic Plan is a leadership initiative that defines how we broaden our dedication to connect communities, and to protect nature, now and always.

Our IMPACT

We inspire conservation across North Coastal San Diego County. We provide pathways so that everyone can connect with nature, become watershed and wetland literate, and take action on behalf of our lands and waters. Moments in nature matter: a child discovering her reflection in still water; a family exploring a sandstone canyon; a grandfather sharing the quiet art of birding, and neighbors delighting in another beautiful California sunset. 

Setting a MEANINGFUL COURSE

MISSION ADVANCEMENT

  • Connect, educate, and engage the community to act to ensure the health and well-being of their watershed.
  • Restore and maintain coastal watersheds in North Coastal San Diego County to increase ecosystem health, with an emphasis in San Elijo Lagoon Ecological Reserve.
  • Establish scientific baselines and program outcome identifiers to guide future program development and decision-making.
  • Plan and design an agriculture program to educate and engage the community in sustainable native agriculture practices.
  • Acquire land and easements to expand and/or protect the reserve.
  • Develop a Trails and Recreation Master Plan.
  • Develop a strategic Habitat Management Plan.

COMMUNITY ENGAGEMENT

  • Explore and cultivate alliances that effectively meet emerging needs.
  • Increase knowledge and awareness of the reserve’s value and expand community support.

FINANCIAL SUSTAINABILITY

  • Increase financial sustainability.
  • Develop a culture of philanthropy throughout the organization.

BUILDING LEADERSHIP CAPACITY

  • Increase board effectiveness through focused recruiting and engagement practices.
  • Increase board oversight and evaluation resulting in continuous improvement.
  • Maintain a high level of staff satisfaction and retention.

Our VISION
A world where biodiversity is preserved and people act to conserve nature and embrace it as central to a healthy community.

Our MISSION
To protect and restore the resources of San Elijo Lagoon Ecological Reserve, its watershed, and related ecosystems for the benefit of current and future generations.

Our CORE VALUES
Education | Innovation | Collaboration | Scientific Integrity | Environmental Stewardship |
Ethical Leadership & Practices 

DOWNLOAD 
Strategic Plan 2020 (2-pages)

Please contact us for more information:

Jennifer Bright, Philanthropy
San Elijo Lagoon Conservancy
(760) 436-3944 x 705
jennifer [at] sanelijo [dot] org